Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.
So, what is a topical map exactly? Simply put, a topical map is locale SEO topic map a linked network of related topics or keywords that support SEO by structuring your website content more effectively.
The key to a successful topical map is understanding your audience and their common search queries. Armed with this information, you can pick keywords that will attract organic traffic and build out topic clusters around them.
First and foremost, thorough keyword research must be your initial step. Identify high-volume, low-competition keywords related to your business or services using resources like Google Keyword Planner or SEMRush.
Following keyword research, create topic clusters around your primary keyword for each page. Each secondary keyword should form its own sub-topic, all linking back to the pillar content.
Incorporating a topical map into your local SEO strategy can lead to immense benefits. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.
In summary, a well-designed topical map can greatly boost your local SEO efforts and result in a more user-friendly website.